Quickap vs marketplaces: how much you pay in fees and what you actually take home
Delivery marketplaces charge between 12% and 30% per order. See how much that represents in your real revenue and how Quickap works with no commission per sale.
Many restaurants stay on delivery marketplaces because they "bring volume." The problem is that very little is said about how much of that volume actually ends up in the register after fees.
Understanding that number completely changes the decision-making logic.
How marketplace charges work
Delivery marketplaces charge fees in different layers:
- commission per order: typically between 12% and 30% depending on the plan and category;
- delivery fee: when the marketplace handles logistics, there is an additional cost;
- service fee: charged on the order value in some models;
- monthly plan: exists in certain contract formats.
In practice, many restaurants operate with deductions between 25% and 35% off the gross value of each order.
What is left from a R$ 60 order on a marketplace
Here is a simple simulation using a 27% commission:
| Item | Value |
|---|---|
| Order value | R$ 60.00 |
| Marketplace commission (27%) | R$ 16.20 |
| What goes to the restaurant | R$ 43.80 |
| Cost of ingredients (35%) | R$ 21.00 |
| Packaging | R$ 1.50 |
| Delivery (if own) | R$ 8.00 |
| Real profit | ~R$ 13.30 |
When a restaurant sells R$ 10,000 a month through a marketplace at that commission rate, it pays R$ 2,700 in platform fees alone — before any other cost.
How Quickap charges
Quickap does not charge a commission per order. The model is different:
- free plan: access to the digital menu, own link, and order dashboard at no monthly cost;
- paid plans: fixed monthly fee with AI on WhatsApp, POS, advanced coupons, and more features — with no percentage on sales.
This means the restaurant that sells R$ 500 pays the same as the one that sells R$ 50,000 a month. The cost does not grow alongside revenue.
Direct comparison: same order, different outcome
| Scenario | Marketplace (27%) | Quickap (paid plan) |
|---|---|---|
| R$ 60 order | R$ 43.80 net from platform | R$ 60.00 full amount |
| 200 orders/month | R$ 3,240 paid in fees | fixed monthly fee |
| Access to customer data | no | yes, data in dashboard |
| Direct loyalty | no | yes, via WhatsApp and coupons |
The difference becomes more evident as volume grows.
What marketplaces offer that Quickap does not replace
Honesty here is important.
Delivery marketplaces still have real advantages:
- visibility: appearing in the app for millions of already-registered users;
- discovery: a customer who has never heard of your restaurant can find you;
- payment infrastructure: everything already integrated for the consumer.
For a new restaurant without a customer base, a marketplace can be a relevant acquisition channel.
The problem is depending on it alone.
When it makes sense to use both at the same time
The most common strategy among growing restaurants is to use marketplaces to attract and Quickap to retain.
Delivery apps bring in the new customer. Quickap turns that customer into a direct one, with no commission.
Here is how it works in practice:
- the customer orders through a delivery app for the first time;
- in the delivery, a card or package with the digital menu link is included;
- on the next order, they come through the direct channel;
- the restaurant pays no commission on that second order — or any subsequent ones.
Over time, the direct customer base grows and dependence on the marketplaces decreases.
How much it costs to keep depending solely on marketplaces
If a restaurant makes R$ 15,000 a month through a marketplace with an average commission of 25%:
- monthly fee paid: R$ 3,750
- over 12 months: R$ 45,000 in commission
That amount does not include logistics, service fees, or other charges specific to the contract.
When the restaurant starts migrating part of its volume to a direct channel, those savings start to show.
The decision is not marketplaces or Quickap. It is how much of your margin you want to preserve
Both channels can coexist. The key is having clarity on the real cost of each order coming through each platform and building a strategy that preserves margin over time.
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