How to customize your menu on Quickap: photos, add-ons, and variations
A well-configured product on Quickap has a photo, description, add-ons, and variations — and the customer builds the order on their own, without needing to send a message to confirm every detail.
A digital menu that actually sells is not just a list of items with prices. It is a menu that guides the customer through the order, offers the right options, and eliminates doubts before they arise.
On Quickap, each product can have a photo, description, add-ons, and variations configured independently. The customer builds the complete order without needing to send a message to confirm anything.
Photo: the direct impact on conversion
In delivery, the customer cannot see, smell, or touch the product. The photo is the main desire trigger.
On Quickap, each product has its own image field. Best practices for the photo:
- neutral or simple background: keeps the product as the focal point;
- good lighting: preference for soft natural light;
- square or 4:3 ratio: formats that work best on the menu card;
- realistic presentation: a photo that represents what the customer will actually receive.
A product with a photo converts better than one without, regardless of the segment.
Description: what to include to help with the decision
The description does not need to be long. It needs to answer the questions the customer would have before ordering.
Good elements to include:
- main ingredients;
- weight or portion size;
- how many people it serves;
- highlight of a standout ingredient;
- allergen alert when relevant.
What to avoid:
- generic descriptions ("tasty and special dish");
- repeating only the product name;
- overly long text that the customer will not read.
Variations: when a product has more than one version
A variation is the mandatory choice the customer must make before completing the order.
Examples:
- size: small, medium, large;
- meat doneness: rare, medium, well-done;
- type of dough: traditional, whole wheat, gluten-free;
- base flavor: for products that have recipe variations.
On Quickap, you configure variations per product. The system prevents the customer from completing the order without making the required choice — eliminating orders with incomplete information.
Add-ons: where a good portion of the average ticket lives
An add-on is the extra item the customer can include (with or without a charge).
Examples:
| Segment | Common add-ons |
|---|---|
| Burger joint | bacon, extra cheese, egg, special sauce |
| Pizzeria | stuffed crust, extra topping |
| Açaí shop | granola, condensed milk, strawberry, peanut candy |
| Meal prep / lunch box | extra rice, additional side, juice |
| Sushi restaurant | sauces, miso soup, extra temaki |
Each add-on has:
- name;
- price (can be zero for free add-ons);
- quantity limit;
- whether it is required or optional.
When add-ons appear alongside the product, the customer tends to include at least one. This raises the average ticket without the attendant needing to suggest anything manually.
Add-on groups: organizing so the customer can choose more easily
When a product has many add-ons, organizing them into groups makes navigation easier.
Example for a burger:
- Extra proteins: bacon, chicken, egg (choose up to 2)
- Cheeses: cheddar, mozzarella, provolone (choose 1)
- Sauces: house mayo, barbecue, spicy (choose up to 3)
With named groups, the customer understands what they are choosing and does not get lost in a long, mixed list.
How to pause a product without deleting it
When an item runs out or is temporarily removed from the menu, you can pause it with a single click.
The product disappears from the customer's menu immediately, without needing to delete the record. When it comes back, just reactivate it — with the photo, description, and add-ons configured exactly as before.
This is especially useful for operations with a seasonal menu, availability-based items, or products that sell out at peak times.
Order and featured placement on the menu
On Quickap, you control:
- the order of categories in the menu;
- the order of products within each category;
- visual highlights for products on promotion or best-sellers.
Featured items appear with a visual badge or a prominent position, increasing the chance that the customer will choose them before browsing the rest of the menu.
Every well-configured product works for you
A product with an attractive photo, a concise description, clear variations, and well-structured add-ons eliminates virtually every question that would otherwise come in through WhatsApp.
The customer completes the order on their own. The dashboard receives everything formatted. And the kitchen starts preparing without any rework.
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