Restaurant: how to have your own delivery without relying on marketplaces

Many restaurants outsource 100% of delivery to the marketplace — and pay for it twice: in the commission on every order and in the loss of the relationship with the customer. Having your own channel doesn't mean abandoning the app; it means no longer depending solely on it. Here's how to build yours.

The cost of relying only on the marketplace

• Commission: of every R$100, something like R$23 to R$30 leaves — every order.
• A rented customer: the name, phone, and history stay with the app. You can't bring back someone who already ate with you.
• Hostage to the algorithm: your visibility depends on the platform and the fight with the place next door.

What having your own channel means

It's having your own digital menu (with a link and QR Code) where the customer orders directly, with no middleman and no per-order fee. The order lands organized in a dashboard, payment goes into your account, and the customer's data stays with you.

How to build it (step by step)

1. Digital menu: build it with photos, categories, and the bestsellers highlighted.
2. Order channel: share the link and QR Code (Instagram, bio, packaging, counter).
3. Service: an AI on WhatsApp answers and closes orders 24/7.
4. Payment: Pix and card online, confirmed instantly.
5. Repeat business: with your customer base on hand, bring back whoever disappeared.

The strategy that works

Use the marketplace for discovery (new customers) and the own channel to retain — getting the repeat customer to order directly from you, with no commission. That way you don't drop the app's reach, but you stop paying a toll on the customer who's already yours.

How Quickap helps

In Quickap, a restaurant builds its own channel in minutes: digital menu, WhatsApp AI 24/7, order dashboard, delivery area, and payment via Mercado Pago — with no per-order fee, a fixed plan. More than 500 restaurants already do this. You can start for free, no card.

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