Quickap vs. Marketplace: how much of every R$100 you keep
On a marketplace, part of every R$100 you sell leaves as commission. See how much you keep with your own channel vs. a marketplace — and what changes beyond the money.
Selling on a marketplace is convenient, but it has a price that shows up every month in the commission. The question that matters is simple: of every R$100 you sell, how much actually stays with you? Here's the math — and what changes beyond the money.
The math on every R$100
On a marketplace, the per-order commission usually runs between 23% and 30%. In practice, of every R$100 sold, something like R$23 to R$30 leaves — every order, every month.
On your own channel (Quickap), the per-order fee is R$0. You pay a fixed plan (from R$39.90/month) that doesn't grow when you sell more.
| Of every R$100 sold | Marketplace | Own channel (Quickap) | |---|---|---| | Per-order commission | ~R$23 to R$30 | R$0 | | What stays with you | ~R$70 to R$77 | R$100 − fixed plan | | Cost when you sell more | Goes up too | Stays fixed |
The higher the volume, the bigger the difference at month's end.
Beyond the money: whose customer is it
This point matters as much as the fee. On a marketplace, the customer belongs to the app: name, phone, history — it all stays there. On your own channel, the customer is yours: you can bring them back, announce news, build loyalty. Customer data is an asset — and on a marketplace you don't accumulate it.
And the algorithm
On a marketplace, your visibility depends on the algorithm and the fight with competitors (often paying to appear). On your own channel, you don't compete for position: whoever has your link orders directly from you.
It's not "one or the other"
The marketplace has a real advantage: discovery — new people who open the app without knowing you. The own channel is for converting and retaining those who already arrived. The ideal for most: use the marketplace to attract and the own channel to avoid commission on the repeat customer.
How to get your own channel
In Quickap you build the menu in minutes, take orders by link and QR Code, serve with AI on WhatsApp, and charge by Pix and card via Mercado Pago — with no per-order fee. You can start for free, no card.
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