Quickap vs. 99Food: is the zero-fee marketplace worth it?

99Food came back to Brazil in a big way: billion-dollar investment and zero commission for 24 months for restaurants (charging only the payment fee during that period, around ~3.2%). Given that, the right question isn't "Quickap or 99Food?" It's: how to use both in your favor.

An honest comparison: 99Food's zero fee is a real opportunity. But it and Quickap solve different problems — and confusing the two gets expensive down the road.

First, the obvious: take advantage of the zero fee

A free storefront is a free storefront. If 99Food has zero commission in your city, joining is a cheap way to reach new people who open the app without knowing what they'll order. That has value, especially for acquisition.

The point is not to confuse an entry promotion with a permanent model.

The fine print of the zero fee

| Criteria | 99Food (today) | Quickap | |----------|---------------|---------| | Commission per order | R$ 0 (for 24 months) | R$ 0 (always) | | After the promotional period | Commission tends to come back | Fixed plan, no commission | | Payment fee | ~3.2% | Pix straight into your Mercado Pago account | | Who owns the customer | The marketplace | You | | Dependence on an algorithm | Yes | No |

Two things the zero fee does not change:

1. It's temporary. Twenty-four months go by. The marketplace model sustains itself by charging commission — when the acquisition period ends, the bill comes back. Anyone who built their entire business on top of the zero fee is at the mercy of the next price table.
2. The customer still belongs to the app. Name, phone, history — it all stays with 99Food. If you ever leave (or the fee goes up), you don't take your base with you.

What Quickap does that the marketplace doesn't

Quickap is not a discovery storefront — it's the channel that's yours.

| Feature | 99Food | Quickap | |---------|--------|---------| | Customer data (name, phone, history) | Stays with the app | Stays with you | | Direct post-order contact (remarketing) | No | Direct WhatsApp | | AI answering orders on WhatsApp 24h | Not the focus | Included in paid plans | | Menu with your identity (link, QR, PWA) | App's standard | Customizable (33 themes) | | Predictable cost | Varies with the app's rules | Fixed plan |

The strategy that works in 2026

It's not 99Food or Quickap. It's:

• 99Food (while it's free) for acquisition — reaching new customers without paying commission.
• Quickap to convert those customers into a base of your own and bring them back through your channel, where you pay no commission and don't depend on an algorithm.

That way, when the zero fee ends, you don't start from scratch: you already have a base of repeat customers ordering directly from you.

When to focus on 99Food

• You're just starting out and need quick visibility
• Most of your orders come from new customers
• The zero fee is active in your city — take advantage of it

When to focus on Quickap

• You already have repeat customers and want them to order directly
• You want to keep your customers' data and be able to call them back
• You want a fixed, predictable cost, without relying on a promotion that expires

Conclusion

Take advantage of 99Food's zero fee — it would be foolish not to use a free storefront. But treat it for what it is: a cheap, temporary acquisition window. The asset that stays with you afterward is your own channel. Building your base on Quickap in parallel is what ensures that the end of the promotion doesn't become the end of your margin.

You can start for free, no card required. While 99Food brings in new people, Quickap turns those people into customers of your own.

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