How to increase your revenue with delivery in 2026

The delivery market in Brazil generated more than R$60 billion in 2024 and the projection for 2026 is even greater. But there's one detail that most restaurant owners don't stop to calculate: how much of that money do you actually keep?

The invisible cost of the marketplace

When you sell through iFood, Rappi or any other marketplace, the platform charges a commission that varies from 12% to 30% per order — depending on the plan, the segment and how you are positioned.

Let's look at a real example:

| Scenario | Value | |---------|-------| | Average order | R$ 60.00 | | Marketplace fee (25%) | R$ 15.00 | | You receive | R$ 45.00 | | Orders per month | 300 | | Total that the marketplace remains | R$4,500/month |

That's R$4,500 per month leaving. Per year: R$54,000.

This value does not include the cost of packaging, motorcycle delivery and gas. It's just the commission.

Why relying solely on the marketplace is a risk in 2026

It's not a matter of the marketplace being bad. It's a matter of concentration risk.

The algorithm changes. One day you are well positioned, the next your restaurant disappears from the first page. No clear reason, no warning.

The customer is not yours. The contact, order history, data — everything stays on the platform. If you leave, you lose access to this entire relationship.

Rates only go up. In 2020 the average was different from what it is today. In 2028 it will be different than it is now. You don't control.

Forced promotion. To appear well, many platforms encourage participation in discounted campaigns — which come out of your pocket.

The direct channel: how it works in practice

Direct channel is any sale that arrives without an intermediary. Mainly:

• WhatsApp with digital menu: the customer sees the menu, assembles the order and sends it via WhatsApp. You get organized in the dashboard.
• Shareable menu link: works on Instagram, Google, Linktree, Stories.
• QR Code on tables and packaging: the customer scans, sees the menu and orders immediately — without downloading anything.

When the order comes through the direct channel, the fee is zero. You keep 100% of the value.

How to calculate how much margin you lose per month

Do this calculation now:

1. How many orders do you receive through the marketplace per month?
2. What is the average ticket?
3. What fee do you pay? (look at the platform statement)

Formula:pedidos × ticket médio × taxa = dinheiro que vai embora por mês

If you place 200 orders of R$55 with 22% commission:200 × 55 × 0,22 = R$2.420/mês.

That's R$29,040 per year. Money that could be in your cash register.

Strategy: don’t leave the marketplace for good — migrate gradually

Leaving the marketplace overnight is risky. You lose visibility before building the alternative channel. The right strategy is gradual migration:

Month 1: Activate the direct channel

• Create the digital menu
• Place the link in the Instagram bio and in the automatic WhatsApp message
• Print QR Code for tables and bags

Month 2: Communicate actively

• Weekly stories with menu link
• Message to customers who have ordered before (via WhatsApp)
• Offer an exclusive discount for those who order directly (welcome coupon)

Month 3: Balance

• Monitor where orders come from
• Continue in the marketplace while the direct channel grows
• Reduce paid boost on the marketplace progressively

After 90 days, most restaurants that follow this process have between 30% and 50% of orders through the direct channel — without relying on an algorithm, without paying commission.

What you need to get started

• A digital menu with link and QR Code (Quickap offers it free)
• A WhatsApp Business profile configured with automatic messaging
• 30 minutes to register your products

No app, no technician, no contract. You create it today and start receiving it through the direct channel this week.

Delivery in 2026 will continue to grow. The question is: how much of this growth will you keep?

Create my free digital menu →